Department of Management

Programmes

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Programmes

Under Graduate Programmes

Post Graduate Programme

Master of Business Administration

Doctoral Programme

Ph.D. in Management

Industry Scenario

According to the Bureau of Labor Statistics, the demand for management analysts is growing by 11% between 2019 and 2029. This stat shows that the demand is much higher than in other occupations
Digital media is expected to have a 29.5% CAGR to reach a market size of Rs 35,809 crore by 2023 According to a McKinsey Global Institute (MGI) report, 60-65 lakh jobs are likely to be created in the digital marketing sector by 2025. So this industry is in dire need of skilled people for the post of Grpahi Design, Content Writing, Advanced Digital Marketing, Digital Marketing Manager, SEO specilaist, Ar/ VR etc

Brainware University students are studying in front of computers

Salient Features

One week Entrepreneurship awareness camp in each semester supported by EDI, Kolkata.
Fully equipped Entrepreneurship Development Cell.
Industry Institute Interface through live Projects, Workshops, Seminars and Industry Visits
Management Lab programme
Extensive project work based on real-world data

Successful Brainware students in various corporate fields

Career Options

HR Manager
Media Coordinator
Brand Manager
Product Manager
Sales Officer
Business Development Manager
Staffing Manager
Accounting Manager

Faculty Members

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Faculty Members

Dr. Anant Kumar Srivastava

Professor, Dean-Academics, Dean-School of Management & Commerce

Qualification: Ph.D. (Management), PGDITM, MTech (IT), M.Sc.

Research Area: Business Process Re-Engineering, Change Management, Innovations & Productivity Management, Digital Transformation

Dr. Saileswar Ghosh

Professor & HOD

Qualification: B.Sc (H) Mathematics, Dip.T&D, MBA, P.hD. UGC (NET)

Research Area: Change Management, Organizational Culture, Strategic Human Resource Management, International Trade

Dr. Manabhanjan Sahu

Professor

Qualification: Ph. D

Research Area: Consumer Behaviour

Koushik Chakraborty

Assistant Professor cum Academic Associates

Qualification: PGDHHM, MBA

Research Area: Hospital and Healthcare Management

Dr. Sujit Kumar Ray

Assistant Professor

Qualification: MBA, IIT (ISM) Dhanbad, PhD (Pursuing), IIT Kharagpur

Research Area: Consumer Behavior, Green Marketing

Dr. Tiny Tanushree Gohain

Assistant Professor

Qualification: MBA, PhD

Research Area: Leadership, Personality development, Human Resource Development

Mr. Srimanta Dalui

Assistant Professor

Qualification: M.Sc (Economics)

Research Area: Digital Marketing, Social Media Marketing

Ms. Eshani Sadhukhan

Assistant Professor

Qualification: B.Pharma, MBA, UGC-NET (Management), PhD Pursuing from St. Xavier's University, Kolkata

Research Area: Consumer behaviour

Sucharita Debnath

Assistant Professor

Qualification: Ph.D. (Pursuing), MBA (Marketing), B. Com (Marketing)

Research Area: Consumer Behaviour, Brand and retail management, Digital and social media marketing

Dr. Suparna Biswas Goswami

Assistant Professor

Qualification: M.A. (Economics), MBA (HRM), M.Phil (Economics), PhD (Economics)

Research Area: Development Economics

Anik Ghosh

Assistant Professor

Qualification: PhD (Pursuing) - Management, UGC NET Management, MBA - Marketing & HR

Research Area: Service Marketing, Service Quality, Employee Involvement, Customer Involvement & Customer Satisfaction

Saugata Chakraborty

Assistant Professor

Qualification: MBA, MCA, MCOM, SET - WBCSC

Research Area: Banking, Stocks, Mutual Funds and other securities, Derivatives and Corporate Taxation

Santanu Mallick

Assistant Professor

Qualification: MBA (Finance), M.Com

Research Area: Stock market.

Joyanta Ghosh

Assistant Professor

Qualification: Masters in Business Administration (Marketing), UGC-NET

Research Area: Application of Digital Marketing, Specially in OTT (Over-The-Top) Market

Dr. Amrita Nath

Assistant Professor

Qualification: MA Eco, PhD, UGC (NET)

Research Area: Development Economics

Dr. Aparna Chakraborty

Assistant Professor

Qualification: MBA, Ph.D.(HRM)

Research Area: Human Resource Management, Organizational Behaviour

Rohit Kumar Mukherjee

Assistant Professor

Qualification: MBA in Marketing

Moupiya Bose

Assistant Professor

Qualification: MBA in Finance

Research Area: Behavioral Finance

Dev Kumar Mandal

Assistant Professor

Qualification: MBA Finance, UGC NET AND WBSET (Management), B.COM(H)-Accountancy

Research Area: Published Research Article on E Banking and Women Entrepreneurship

Rupam Dhani

Assistant Professor

Qualification: B.Tech, MBA, UGC NET (Management), PhD (Pursuing from St Xavier’s University, Kolkata)

Research Area: Marketing, CSR, Sustainability

Pravin Kumar

Assistant Professor

Qualification: MBA, MA (English), Pursuing Ph.D

Research Area: Visual Merchandising. Consumer Behaviour

Dr. Samudyuti Ray

Assistant Professor

Qualification: BSc with Zoology Hons, MSc in Zoology, MBA with HRM, MA in Sociology

Research Area: Positive attributes, Happiness, Self-reliance, Psychological immune system, Ageing

Chinhita Sanyal

Assistant Professor

Qualification: B.COM , M.COM , MBA (HR), M.PHIL (COMMERCE), LLB (HONS.) PHD - commerce (Pursuing)

Research Area: Financial Performance and Operational Efficiency.

Dr. Priya Singh

Assistant Professor

Qualification: B Tech (Mechanical Engg), M Tech (Manufacturing Systems Engg), Ph.D. (Industrial Management, IIT BHU

Research Area: Supply chain management, Multicriteria decision-making, Occupational Stress, WMSDs

Sarita Murmu

Assistant Professor

Qualification: Post Graduate Diploma in Management- HRM, UGC-NET, Pursuing PhD

Research Area: Human Resource Management- Emotional Intelligence.

Vision Mission

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Our Vision

The Department of Management will promote all-inclusive development in all areas of management and commerce education and research on par with national and international standards, cultivating responsible leaders capable of significantly improving business performance and the world we live in.

Our Mission

The department's goal is to raise students' awareness and knowledge of how the local and global business environments and societies work.
It trains graduates in quantitative and qualitative problem-solving techniques in functional areas of management and commerce.
It fosters responsiveness to contextual social issues and the exploration of solutions, as well as an understanding of leadership roles at various levels of the organisation and team leadership.
It establishes a global perspective through interdisciplinary study and research, as well as the ability to identify aspects of cross-cultural understanding.

Learning Outcomes

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Program Outcomes

Programme Outcomes of the Departments of Management

Critical Thinking: Take informed actions after identifying the assumptions that frame our thinking and actions, checking out the degree to which these assumptions are accurate and valid, and looking at our ideas and decisions (intellectual, organizational, and personal) from different perspectives.
Effective Communication: Speak, read, write and listen clearly in person and through electronic media in English and in one Indian language, and make meaning of the world by connecting people, ideas, books, media and technology.

Social Interaction:Elicit views of others, mediate disagreements and help reach conclusions in group settings
Effective Citizenship:Demonstrate empathetic social concern and equity centred national development, and the ability to act with an informed awareness of issues and participate in civic life through volunteering.
Ethics:Recognize different value systems including your own, understand the moral dimensions of your decisions, and accept responsibility for them.
Environment and Sustainability:Understand the issues of environmental contexts and sustainable development.
Self-directed and Life-long Learning:Acquire the ability to engage in independent and life-long learning in the broadest context socio technological changes

Learning Objectives

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Learning Objectives

The vision of the Business School articulated through the mission statement is accomplished through the defined PEOs. The educational objectives of a programme are the statements that describe the expected achievements of graduates within first few years of their graduation from the programme. The programme objectives are guided by global and local needs, vision of the institution, long term goals etc. The programme objectives are expected to continuously evolve in agreement with local employers, industry, R & D advisors, and the alumni. Following PEOs have been defined.

Learning Objectives: Graduate of the management and commerce programme will

Become competent managers with solid foundation in management suitable for industry in specific and administration in general.
Apply the managerial and analytical abilities gained through core courses of Business Administration.
Apply problem solving skills in strategic as well as operational areas of business management.
Become effective collaborators / innovators in efforts to address business, economic and social challenges and changes
Become honest professionals full of integrity and ethical values so that they become responsible managers and citizens

Events and Activities

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Activities

WEBINAR/SEMINAR/WORKSHOP

Industrial interaction with Vodafone Idea HR General Manager Debalina Roy

Speaker:Debalina Roy - General Manager – HR, Vodafone Idea

Date:

09-09-2023

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NATIONAL & INTERNATIONAL CONFERENCES

1st International Conference on Emerging Issues in Business & Technology

ICEiBT provides an exclusive platform to present new advances and research outcomes in the fields of Business Management and Technology. The conference is likely to bring together leading researchers and practitioners across the globe and help them in exchanging their views.

Date:

24-06-2021

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NATIONAL/INTERNATIONAL DAY CELEBRATION

IIC celebrates 'Women's Entrepreneurship Day' at Brainware University with women with many parts

Speakers:

Justice Samapti Chatterjee - Former Calcutta High Court Judge
Indrani Sengupta - Deputy Director of Employment (WBCS)
Kamalini Paul - MD, De Sovrani, Poz Hotels Food Aaj Kal and DC Paul Group Construction

Date:

19-11-2022

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FACULTY DEVELOPMENT PROGRAMME

Advanced Research Methodology

Speakers:

Prof. Satish Kumar - MNIT Jaipur, Prof. Gautam Bandhopadhyay, NIT Durgapur
Prof. Debasish Biswas - Vidyasagar University, Prof. Srabanti Mukherjee, IIT Kharagpur

Date:

05-01-2021 to 15-01-2022

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OTHER ACTIVITIES

International exchange students return from Livingstone College, USA

AThe students were in Livingstone College, pursuing their 4th semester under an international student exchange programme. As they are back home after spending six months, they must have a series of experiences to share.

Date:

03-06-2023

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Research

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Research

Research Activities of the Department of Management

Department of Management, Brainware University has an ambitious plan of increasing both the quality and quantity of doctoral level research. A lively atmosphere for research work exists in the said Department that encourages close collaboration among all the stakeholders of the Department. The faculty members of Management Department are working in various research areas like Artisanal Entrepreneurship, Entrepreneurial Leadership, MSME, Place Attachment and Migratory Behaviour, Green HRM, Interpersonal communication, Psychological Contract and employee relation, Multi general workforce, TVET Managerial problems in Bangladesh, Operational Bottlenecks & Enhancing Operational Efficiencies by Optimizing Taxiing Time of Arriving Aircrafts & thus operating Cost, E - Commerce platforms for farmers, Social Media's role in women entrepreneurship etc. At present 23 PhD students are enrolled for doctoral degree in the Department of Management under the guidance of existing Faculty members.

Existing Doctoral Research Domain:

MSME and Entrepreneurship, Green HRM, TVET, E – Commerce, Migration, Social Media and many more

PUBLICATIONS

A. JOURNAL

Sl No.	Title of paper	Authors/s	Journal Name	Status
	Socio-Economic Impact of Corporate Social Responsibility: A Review	Sriparna Guha, Anirban Mandal	International Journal of Scientific Research and Review	UGC
	Effect of Demonetization on Reverse Migration in India: A Conceptual Study	Sriparna Guha, Anirban Mandal	International Journal of Innovative Knowledge Concepts	UGC
	Illegal Migrants A Reality: Case of West Bengal	Sriparna Guha, Anirban Mandal	Journal of Emerging Technologies and Innovative Research	UGC
	Energy Poverty: The Extent of Rural West Bengal	Sriparna Guha, Anirban Mandal	Journal of Business Management & Social Sciences Research	UGC
	Identifying Green HRM Practices in Indian Industry: An Exploratory Approach	Swagato Roy Chowdhury, Arindam Ghosh	International Journal of Innovative Knowledge Concepts; Vol. 7, Special Issue 1	UGC
	Workers’ Perception of Role of Trade Unions in GE Power India Ltd., Durgapur, West Bengal: A Case Study	Samares Khan, Arindam Ghosh	International Journal of Innovative Knowledge Concepts	UGC
	Relationship between the Industrial Types and Managerial Pay: A Study Involving Principal Industrial Sectors of India	Arindam Ghosh, Amir Jafar	Globsyn Management Journal (Vol. XIII ; Issue 1 & 2)	EBSCO
	Viral Marketing: A Powerful Promotional Weapon in today's Business	Soumyajit Das	International Journal of Innovative Knowledge Concepts	UGC
	Empowering The Dokra Artisans through The Accessibility of Financial Resources for Survival of Their Indigenous Technology – A Study of West Bengal, India	Sriparna Guha, Dr Arun Banerjee, Dr Anirban Mandal	International Journal of Mechanical and Production Engineering Research and Development (IJMPERD)	Scopus
	Impact Of Covid 19 On Quality Of Work Life Leading To Deviant Workplace Behavior: A Qualitative Study In Health Care Sector	Madhumita Roy, Dr. Anirban Mandal	PalArch’s Journal of Archaeology of Egypt/Egyptology	SCOPUS
	Impact of work life balance on employees of private sector higher educational institute in kolkata	Anindita Chakraborty, Kunal Sil, Anirban Mandal	Sambodhi	UGC Care
	Non-Farm Activities in Rural & Backward Area - A Study on Artisans from Birbhum District of West Bengal	Sriparna Guha, Dr Anirban Mandal, Dr. Pranam Dhar, Dr. Sandeep Poddar	International Journal of Public Sector Performance Management (Inderscience-Scopus)	SCOPUS
	A Report on the Viability of Hyper Local Strategy in Indian E - Commerce	Debadrita Panda, Dr. Arpita Basak, Dipto Halder	International Journal of Engineering Development and Research	UGC
	Comparative Study between Apple IOS and Android by using Big Data Framework	Dipto Halder, Debadrita Panda	Journal of Emerging Technologies and Innovative Research	UGC
	A Study to Identify Aspects which Influence Television Audience to Watch Advertisements	Harsh Arora, Debadrita Panda, Dr. Sujit Kumar Barua	International Journal of Management, Technology and Engineering	UGC
	Power Sector of Assam: A study on Financial Viability of State Power Utilities	Amit Saha, Martin Saha	Bioscience Biotechnology Research Communications ( Special issue on Innovative Research on Management, Sciences and Technology )	ESCI (Web of Science)
	Impact of Years of Operations of the Listed Indian Companies on their Executive Compensation: An Emperical Study	Amir Jafar and Arindam Ghosh	Conference Proceedings (International Journal of Research in Engineering, IT and Social Sciences - Special Issue)	N.A.
	Analytical study of low-income consumers’ purchase behaviour for developing marketing strategy	Gobinda Roy, Rajarshi Debnath, Partha Sarathi Mitra, Avinash K.hrivastava4	International Journal of System Assurance Engineering and Management	Scopus

B. CONFERENCE

Sl No.	Conference Name	Conference Organizer Details with Date of Conference	Title of paper	Name of the author/s
	International Management Conference on "Re-Inventing the Future of Work and Business: Challenges, Opportunities and the Path Ahead"	Guha, S., & Mandal, A. (2021, February 27-28), Social Media Campaigns and Its Execution in Promoting Handicrafts Products as well as Artisan Entrepreneurship: Directions for Future Research at the International Management Conference on "Re-Inventing the Future of Work and Business: Challenges, Opportunities and the Path Ahead", organized by KIIT School of Management, KIIT, Bhubaneswar, Odisha, India	Social Media Campaigns and Its Execution in Promoting Handicrafts Products as well as Artisan Entrepreneurship: Directions for Future Research	Sriparna Guha, Assistant Professor, Departmrnt of Management, Brainware University & Dr. Anirban Mandal, Associate Professor, Departmrnt of Management, Brainware University
	National Conference on "Role of Women in Nation Development [NCRWND-2020]	Guha, S., & Mandal, A. (2020, September 5,6), Entrepreneurial Ability of Rural Women Artisans of West Bengal at the National Conference on "Role of Women in Nation Development [NCRWND-2020] held at NIT, Jamshedpur.	Entrepreneurial Ability of Rural Women Artisans of West Bengal	Sriparna Guha, Assistant Professor, Departmrnt of Management, Brainware University & Dr. Anirban Mandal, Associate Professor, Departmrnt of Management, Brainware University
	National Conference on "Role of Women in Nation Development [NCRWND-2020]	Roy, M., & Mandal, A. (2020, September 5,6), Women at Workplace: A Study to Understand the Nature of Deviant Behaviour in Educational Institute at the National Conference on "Role of Women in Nation Development [NCRWND-2020] held at NIT, Jamshedpur.	Women at Workplace: A Study to Understand the Nature of Deviant Behaviour in Educational Institute	Madhumita Roy, Research Scholar, Departmrnt of Management, Brainware University & Dr. Anirban Mandal, Associate Professor, Departmrnt of Management, Brainware University
	National Conference on “Rural Entrepreneurship for Inclusive Economic Development: Opportunities and Challenges”	Mandal, A. & Guha, S. (2019, March 26), Rural Entrepreneurship through Alternative Sources of Earnings - A Story of Rural West Bengal, Paper Presented at the National Conference on “Rural Entrepreneurship for Inclusive Economic Development: Opportunities and Challenges” organized by ICFAI University Jharkhand in association with NABARD, Jharkhand.	Rural Entrepreneurship through Alternative Sources of Earnings - A Story of Rural West Bengal	Sriparna Guha, Assistant Professor, Departmrnt of Management, Brainware Group of Institutions & Dr. Anirban Mandal, Associate Professor, Departmrnt of Management, Brainware University
	International Conference on “Recent Advances In Informatics, Communication, Management, Health & Applied Sciences	Guha, S. & Mandal, A. (2019, February 2-4), Effect of Demonetization on Reverse Migration in India: A Conceptual Study, Paper Presented at three days International Conference on “Recent Advances In Informatics, Communication, Management, Health & Applied Sciences, Kolkata, West Bengal.	Effect of Demonetization on Reverse Migration in India: A Conceptual Study	Sriparna Guha, Assistant Professor, Departmrnt of Management, Brainware Group of Institutions & Dr. Anirban Mandal, Associate Professor, Departmrnt of Management, Brainware University
	National Seminar (ICSSR Sponsored) named "Rural Development in India-Problems and Prospects” of the Bangiya Arthaniti Parishad (Bengal Economic Association),	Mandal, A., Guha, S. & Basu U. (2018, September 1), Challenges of Connecting Rural India through Information Technology for Cashless Economy, Paper Presented at one day National Seminar (ICSSR Sponsored) named "Rural Development in India-Problems and Prospects” of the Bangiya Arthaniti Parishad (Bengal Economic Association), Kolkata, West Bengal.	Challenges of Connecting Rural India through Information Technology for Cashless Economy	Sriparna Guha, Assistant Professor, Departmrnt of Management, Brainware Group of Institutions & Dr. Anirban Mandal, Associate Professor, Departmrnt of Management, Brainware University
	International Management Conference on "Re-Inventing the Future of Work and Business: Challenges, Opportunities and the Path Ahead"	Pahari, S., & Sarkar, S. (2021, February 27-28), “The Role of Social Media in Digital Marketing Platform to Draw Shoppers Attention in Bangladesh: An Empirical Study” at the International Management Conference on "Re-Inventing the Future of Work and Business: Challenges, Opportunities and the Path Ahead", organized by KIIT School of Management, KIIT, Bhubaneswar, Odisha, India	The Role of Social Media in Digital Marketing Platform to Draw Shoppers Attention in Bangladesh: An Empirical Study	Dr. Subhajit Pahari Asst. Professor, Dept. of Management, Brainware University & Sukumar Sarkar Research Scholar, Dept. of Management, Brainware University
	International Management Conference on "Re-Inventing the Future of Work and Business: Challenges, Opportunities and the Path Ahead"	Pahari, S., & Tabrez, S. (2021, February 27-28), “Impact of Covid19 on Multi-Level Marketing: A Study” at the International Management Conference on "Re-Inventing the Future of Work and Business: Challenges, Opportunities and the Path Ahead", organized by KIIT School of Management, KIIT, Bhubaneswar, Odisha, India	Impact of Covid19 on Multi-Level Marketing: A Study” at the International Management Conference on "Re-Inventing the Future of Work and Business: Challenges, Opportunities and the Path Ahead	Dr. Subhajit Pahari Asst. Professor, Dept. of Management, Brainware University & Shams Tabrez Quadree, Research Scholar, Dept. of Management, Brainware University
	Management Doctoral Colloquium	Dept. of Management, School of Business and Economics, Adamas University	An Effective Distribution Model to Reach the Rural Markets of Bangladesh with FMCG Products	Dr. Subhajit Pahari Asst. Professor, Dept. of Management,Brainware University & Sukumar Sarkar Research Scholar, Dept. of Management,Brainware University
	Management Doctoral Colloquium	Dept. of Management, School of Business and Economics, Adamas University	An Effective Distribution Model for Rural Products for Indian Market	Dr. Subhajit Pahari Asst. Professor, Dept. of Management,Brainware University & Shams Tabrez Quadree, Research Scholar, Dept. of Management,Brainware University

Book/ Book Chapters

Sl No.	Title	Name of the author/s	Publishers Details
	Impact of CO2 Emission and Environmental Temperature on Tea Industry in India	Subhajit Pahari, Debesh Bhowmik	Sustainable Development and Informatics: Emerging Issues, Lincoln Research and Publications Limited, Australia
	Challenges of Connecting Rural India through Information Technology for Cashless Economy	Anirban Mandal, Sriparna Guha & Uttiya Basu	Naba Ballygunge Mahavidyalaya.
	Impact of COVID-19 on Migrant Workers: Issues & Challenges in Reference to India	Subrata Adhikari, Anirban Mandal, Sriparna Guha	Indian Economic Research Association, Tiruchirapalli
	Stone-carving in India and the need for process innovation	Sriparna Guha, Anirban Mandal, Sandeep Poddar, Pranam Dhar, Leo Paul Dana	Springer Natural

Advisory Board Members

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Advisory Board Members

Sl No.	Name	Designation & Organisation
	Dr. Pramod Pathak	Behavioural Scientist and Retired Professor IIT (ISM) Dhanbad
	Dr. Jogendra K Nayak	Associate Professor, IIT Roorkee
	Dr. Satish Kumar	Associate Professor, Department of Management Studies, Malviya National Institute of Technology Jaipur
	Mr. B. L. Mittal	Founder and Executive Chairman, SastaSundar.com

Department of Management

Programmes

Under Graduate Programmes

Post Graduate Programme

Doctoral Programme

Industry Scenario

Salient Features

Career Options

Our Vision

Our Mission

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