Multimedia students working on 2D animations to develop 'Pattachitras' for NABARD's financial awareness campaigns

Financial awareness is something that the majority of the suburban population is ignorant about. The National Bank for Agriculture and Rural Development (NABARD) is taking initiatives to spread financial awareness among this population. Brainware University is working on this NABARD project.

Recently, an initiative to spread financial awareness among the people of Pingla village of Medinipur district has been undertaken by storytelling through 'Pattachitra'. It is one of the traditional forms of storytelling in eastern India. The Multimedia students are developing 2D animations for the 'Pattachiitras' from the storylines which have been developed by them under the guidance of the faculty members.

The lively depiction of internet banking, online transactions, availability of various schemes in the Pattachitras has made the financial awareness programme an interesting one!